CMP - Assessing Player Worth

Background Information

A critical factor to determine whether a comp should be issued is to assess a player’s overall worth to Casino Arizona/Talking Stick Resort. The decision is not based on strict standards but by evaluating multiple criteria that is tracked by Casino Marketplace. This Job Aid outlines the location of this information and includes questions to ask to decipher this information.

Player Totals

The Player Totals screen is the single most important source of player information.

Accessing Player Totals

  1. Search for the Player
  2. Press F10 to open the Player Period Totals window

Customizing the Results

  1. Click Show up to 4 to change the length of time viewed (e.g., Trip, Quarter, Year, etc.)
  2. Click Through to view a period of time in the past
  3. Click Casino to review totals by site (e.g., IND, MCK)
  4. Click Dept to see where play is coming from (e.g., ALL, SLOT, TABL)

Please see example within the attached pdf. Factors to consider from this example include the following. Generally, the higher the number, the higher the player worth.

  • Cash Buy In – How much cash is the player putting through the machines? (NOTE: data only goes back to 2008)
  • Avg Bet per Play – Lower numbers often indicate slot play, higher numbers are generally table games.
  • Casino Net – Is the Casino ahead (positive number) or is the Player ahead (negative number)?
  • Time – How long did the player play over the set time frame (NOTE: time is measured in hours)
  • Action Days – How many days did the player play during the selected time frame?

Player Awards

The Player Awards screen keeps track of the points earned.

Accessing Player Awards

  1. Search for the Player
  2. Press Shift + F10 to open the Player Awards

Tab

Function

Points

Points accumulated per day

Comps

Not currently used

Promo1

Power Percs activity

Promo2

Not currently used

Ticket Stubs

Not currently used

 

Player Profile Data

The Player Profile Data Window contains a wealth of information categorized into tabs, as highlighted below.

Identification Tab

  • Social Security Number
  • Driver’s License Number

Tags Tab

  • All Tags associated with the account
  • The date tags were attached

Other Tab

  • When the account was created
  • Who created the account

Notes Tab

  • Highlight a line and press Read Note to see an existing note
  • Press Author Note to add a new note
  • Notes are also viewable from the bottom of the Player Directory window

Player Ratings

The Player Ratings screen keeps track of Player ratings and is only viewable by select employees.

Accessing Player Ratings

  1. Search for the Player
  2. Press F6 to open the Player Period Totals window
  3. Click on the TripDt to see Rating information for a specific visit

Tables Tab

  • Includes player ratings from Table Games

Machines Tab

  • Includes player ratings from Slots

 

To review images or save/download/print a copy of this Job Aide, please select the pdf attachment.

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